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How Small Businesses Can Capitalize on Online Marketing with Retargeting
Magnetic’s CEO, James Green, contributed to the AMEX Open Forum article “How to Build a Bridge Between Your Online and Offline Traffic,” which focused on how marketers can bridge their marketing...
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Attribution Revolution: The Mobile Series in Los Angeles
Last week, Magnetic hosted our Attribution Revolution: The Mobile Series at LA’s Mr. C Beverly Hills. Our panel of industry experts discussed the mobile challenges currently facing advertisers, best...
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The State Of Digital Marketing In 2015
by James Green CEO, Magnetic Featured on Marketing Land, December 1, 2014 The digital marketing industry is experiencing a major transformation. The current state of digital is directly tied to...
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Digital Marketing In 2015: Mobile, Data And RTB Hype
by James Green CEO, Magnetic Featured on MediaPost’s RTB Insider, December 15, 2014 As digital marketers plan and prepare for next year, here are some predictions on what to watch out for in 2015....
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One Tough Question: Analytics
Magnetic’s CEO, James Green, was featured in Direct Marketing News’ ebook, “One Tough Question: Analytics – The Most Important Customer Data Point.” James explains that, “What’s most important is...
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Get In The Game: How Digital Is Creating New Opportunities For Super Bowl...
by James Green CEO, Magnetic Featured on Marketing Land, January 26, 2015 The Super Bowl is one of the largest televised events of the year, making it a quintessential vehicle for advertisers....
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Seasonal Outlook 2015 Webinar – Feb. 12th
With the Super Bowl coming up this weekend, you’re probably busy picking your boxes in the office super bowl pool or making your plans on where to watch the big game. Here are Magnetic, we are doing a...
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How Marketers Can Drive Seasonal Sales With Intent Data
by James Green CEO, Magnetic Featured on Marketing Land, February 23, 2015 Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s...
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Is Personalization Creepy? 6 Ad Execs Weigh In
Magnetic’s CEO, James Green, contributed to Agency Post’s article focused on why marketers should reconsider personalization, and how they can use it as a tool for relevance. James advised to...
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Drilling Down On Verticalization, Or Not
Will the programmatic media and marketing industry move toward verticalization? Like all other forms of marketing, it sort of depends on what kind of marketer you are, according to panelists on the...
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